City Jaraguá is social housing plot with 15.000 inhabitants located in the northern zone of São Paulo. By the localization near the Serra da Cantareira Mountain resort there exists green areas, but the existing housing plots offers no leisure for the inhabitants. The project prevents the implantation of leisure and health spaces for each plot and also spaces for drying clothes and accessibilty for disabled. The identification with the own plot today is difficult. To offer better identification the projects offers new names for each, which names have a reference to the urban project.